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Showing posts from February, 2024

How to Use Memes to Grow Your Business

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Why Memes? Cause memes are basically digital pamphlets of today's world.  They are fun. They provide a very high ROI. They provide a lot of information in a single frame.  They can be used to portray your brand image in an artistic way. They can either make your brand sky rocket or if done wrong crash the same rocket in the sea of lawsuits. The concept of Humour Targeting Now I am not just talking about memes in here, I am talking about humour. Different types of Humour is used to target different demographics of people, hence the term humour targeting (PS. I don't know if the term humour targeting exists, I just made it up to explain my point) "Witty humour for Gen Z and Gen Y,  Goofy humour for Gen X and Gen Y" Witty Humour As you can see in my above statement If your target group is from the age group 15-25 then the type of humour you need is witty or adult, depending upon your brand. Let's me explain this with few examples: 1. Pepsi Vs. CocaCola The rivalry be...